Ciceron.tv

I work with advertisers all the time on treating their websites as an informational destination for potential customers, rather then just a cash register.

Car dealers for example should be adding quality video to their own websites that keep viewers interested and entertained. Videos should include ideas such as a local employee showing new features on the new models, or how about a recent customer talking about how much they like the certified used car they bought a few months earlier.

Advertisers need to treat their websites as “The New Front Door” to their business. If they picture a user on their website as if that person was physically in their store, advertisers would really start to create meaningful websites. The longer a potential customer stays in a store, the better chance he or her will buy from you. The same theory has to be applied on the web: The longer someone stays on your site, the better chance they will either buy, or decide to come visit you in person.

And how do you keep someone on your website for longer periods of time? Create video…like cicerόn did with cicerόn.tv!

I agree with Dan and love the approach Ciceron is taking to bring to light the changing media landscape. It is not a question of if but when advertisers will make the big switch to New Media. A recent article in Media Life Magazine states that by 2012 more ad dollars will be spent for online than any other platform other than direct mail (estimated spent $51 billion). Advertisers will have choices to advertise in either preroll ads, graphic overlays, video features for yellopages sites, sponsored content or possibly through creating their own “network” with relevant content to support their brand. Could there be a BMW network at bmw.com down the line that not only has feature segments about their own cars but “lifestyle” segments about luxury cars and their drivers? I think we will see it very soon if not already.